Raising Awareness About Your Cause
There is a saying that goes “the world does not need more successful people, the world needs activists” and this is true. The world has a lot of problems and sadly, most people are not aware of these problems because they are too busy with their everyday lives to give time or thought to these problems. If you are an activist, there are many creative ways that you can use to get your point across to the general public. Being an activist for a cause is much like being a business person because it is the same strategies that you have to employ to get your message across and it is the same work that you will have to do. Being an activist and working on a plan to build up awareness means you will have to start at the very beginning. You will need to find out who your target market is and then work from there. Your methods of reaching out to your audience would depend on your exact target market and much like developing a marketing plan, your activism plan will need to be geared to reach that particular audience.
Online web based activism and physical activism
If your target group is young people, then you will need to focus mainly on online and web based activism which is also the cheapest and best form of activism because you can reach thousands of people with just the click of a button and usually without having to spend any money at all. However, it is important for you to keep in mind that not everybody is online or on social media and therefore, physical activism is just as important. You can go to a public area where a lot of young people are present and set up market umbrellas where you can have your leaflets, videos and other awareness material for young people to pick up while passing. You could even contact related businesses to offer some free products in exchange for some marketing.
You could give each of them a 6 foot market umbrella and have them give out their products as part of the activism that you are doing. One example would be with vegan activism, you could speak to local vegan businesses to give out small samples of their food to promote vegan food and vegan living. Many people will not usually be convinced by a single flyer but if you give them free food, they might listen to you and give you more of their time and attention.